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PNG JEWELLERS – MULTI-CITY STORE LAUNCH CAMPAIGN

Executed a high-impact, multi-city campaign for PNG Jewellers, driving store inaugurations & brand visibility through celebrity-led appearances across India.
Partnered with leading Bollywood personalities including Karishma Kapoor, Sushmita Sen, Arjun Kapoor, Chitrangada Singh and Malaika Arora.

Result:

Strengthened PNG Jewellers’ brand recall and premium positioning through star-led storytelling.
9 Days, 9 Cities, ~1M Audience Reach

MTV INDIA X ROADIES

A long-term collaboration with MTV India across flagship properties including Roadies, Coke Studio, India’s Next Top Model, and Love School, managing end-to-end celebrity casting, talent relations, and on-screen strategy for over 5 years.
Our talent roster included Neha Dhupia, Karan Kundrra, Akasa Singh, Sushil Kumar, Karan Wahi, Krystle D’Souza, Karishma Tanna, Mukti Mohan, and several emerging digital creators.

⁠Result:

Elevated celebrity synergy with the show’s youth-driven brand ethos.
Strengthened MTV’s positioning as the ultimate pop-culture platform for millennial & Gen Z audiences.
Built repeat collaborations and lasting relationships between MTV & leading talent across Bollywood, television, & digital spaces.

MyFitness - ORRY x KHALI COLLABORATION

Conceptualized an unexpected collaboration blending fun, fitness, and virality.
Leveraged Instagram Reels, YouTube Shorts, and influencer amplification to maximize engagement.
Integrated product placement organically emphasizing taste, protein value, & lifestyle fit.

⁠Result:

8.9M+ Views, 84K+ Likes, 988+ Conversations
4.2x higher engagement than the brand’s average post
15% increase in search volume for “MyFitness Protein” in 10 days

LATTAFA PERFUMES

Strengthened Lattafa x India connection, creating room for future collaborations with celebrity influencers.
Collaborated with actors like Karishma Kotak, Riddhima pandit & more
Conceptualized a surreal, cinematic reel for Asad Bourbon, emphasizing the perfume’s luxurious essence and sensual storytelling.

⁠Result:

165K+ Views, 4.4k Likes and 129 Conversations

Our Valued Partners

WE’VE WORKED WITH

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